The world of NBA is not just about the thrill of the game anymore. It has evolved into a complex ecosystem of team owners, share holders, fans and big betting companies who run the business. One NBA star reveals how this change is impacting the players and make him feel like a ‘Prop’ on a big stage.
Tyrese Haliburton Talks About his experience
Pacers star player Tyrese feels that fans don’t just watch games any more. They are there for the thrill of a gamble.
I also asked #Pacers star Tyrese Haliburton specifically about speaking to a sports psychologist, and he noted in his response how sports betting has consumed a lot of his social media.
“To half the world, I’m just helping them make money on DraftKings or whatever. I’m a prop.“ pic.twitter.com/6f2a0vEuiK
— James Boyd (@RomeovilleKid) March 20, 2024
The Rise of Sports Betting in NBA and beyond
Sports betting has seen a significant rise in recent years. With the advent of online platforms, fans can place bets from the comfort of their homes, making sports betting more accessible than ever. Even top stars like Lebron James, rapper Drake and many more are now partnering with these companies.
This has led to an increase in the number of fans who consume sports not just for the love of the game, but also for the potential financial gains.
Gambling has changed the way fans watch sports. Instead of focusing solely on the outcome of the game, fans who bet on sports pay attention to specific details that could influence their bets. This shift in focus has led to a more analytical approach to sports consumption. And gone are the days of hard core fans who lived and died for their home teams weather it was the NBA or the NFL.
Global roots of betting brings in new fans, more revenue
Gambling has also increased fan engagement. Other then the regular Fans and flock of new fans from around the world now watch NBA games and the objective is not always straight forward. These are people who have placed bets on a game are likely to follow it more closely, leading to higher viewership numbers and more intense fan engagement. This increased engagement benefits sports leagues and broadcasters, leading to higher advertising revenues.
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