The spectacular catch by DeAndre Hopkins from Kyler Murray’s Hail Mary became pivotal for Cardinals in their 32-30 close victory against Bills. Interestingly, the catch has yielded a whopping $5.7 Million for Nike- all because of the gloves Hopkins was wearing!
The last-minute heroics of DeAndre Hopkins turns into major profit for Nike
In the dying seconds of the 4th quarter of the game at the State Farm Stadium last Sunday, Cardinals were trailing behind 26-30. With just a few seconds left, Murray connected an astounding 43-yard touchdown pass with DeAndre Hopkins and switched the fate of the game.
HOP CAUGHT IT!!!!!!!! pic.twitter.com/lyAG9gWYPn
— Arizona Cardinals (@AZCardinals) November 16, 2020
The photo from the match-winning catch has gone viral, which depicts Hopkins going beyond the hands of the Bills defenders to grab the ball. In the photo, the WR was seen wearing a black Air Jordan glove, a brand owned by Nike.
According to a report made by Apex Marketing, the viral photo has landed Jordan an astounding $5.7 million in media exposure from televisions as well as across multiple social media platforms.
Interestingly, Hopkins himself is not sponsored by Nike, but Adidas. Back in 2016, the 28-year-old penned down a multiyear deal with the German corporation, which made him the face of ADIZERO.
Be that as it may, the WR surely loves the Jordan brand, as earlier this year he was seen sporting the Jordan 1 TD Low cleat and now even wears their gloves.
“He’s just a huge fan of Jordan, so he did this on his own volition,” said a Nike spokesperson.
Best meme gets a signed jersey: DeAndre Hopkins makes a funny Twitter contest for Cardinals fans
The star of the show himself tweeted the viral photo and threw a challenge for the Cardinals fanbase- the best meme will receive a team jersey signed by the WR himself.
Best meme gets a signed jersey. pic.twitter.com/L02Aluqzuo
— Deandre Hopkins (@DeAndreHopkins) November 17, 2020
As expected, the netizens flocked the post with their best creations.
— Mina Kimes (@minakimes) November 17, 2020
— Efren Diosdado-Jaime (@ChinCheckah) November 17, 2020