On Sunday NFL announced that Barbadian singer and actress Rihanna would be the star performer at the upcoming Super Bowl Halftime Show for Super Bowl LVII. The event is scheduled for 12th February 2023 in Glendale, Arizona.
The Super Bowl halftime show featured stars namely Dr. Dre, Eminem, 50 Cent, Mary J. Blige, Snoop Dogg, and Kendrick Lamar the previous year. The 56-year-old Dre said before the performance that it would be “one of the biggest thrills of my career.”
On social media handle it was posted by the nine-time Grammy winner with a less-than-enigmatic photo of her holding up an NFL football. Her management company Roc Nation led by Jay-Z. Also he is part of arranging the huge NFL halftime showcase, instantly retweeted it. Later it was confirmed by Fox, which is controlling the 2023 broadcast.
Roc Nation posted the on its respective Instagram account, writing, “Let’s GO,” and tagging Rihanna and the NFL, at the same time adding the hashtag “#SBLVII.”
The ‘Diamonds’ singer, on Sunday shared an image on Instagram implying that next year she will perform during the NFL event. The picture appears to be Rihanna’s hand holds up a football. The music icon captioned the post with a single period.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” said Jay-Z, in a statement, as per The Hollywood Reporter.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL Head of Music, added in his own statement, as per reports. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
The businesswoman and singer has a total of 14 No. 1 songs on the U.S. Billboard Hot 100 chart, along with 31 top 10 tracks in general. Her first No. 1, in 2006 “SOS,” hit the top of the charts, at the same time her most current chart-topper “Work” did the same 10 years later.
In the years from that time, Rihanna has become the youngest self-made billionaire woman in the country, grateful to her pursued successes with her Fenty Beauty cosmetics line and her Savage x Fenty lingerie line, and in 2022 saw the birth of her first child with A$AP Rocky.
Previously this week the league declared the Super Bowl LVII halftime show sponsorship from Apple Music is part of a multi-year deal with the NFL. Last time Pepsi had announced that it would no longer coming back as a sponsor after its first sponsorship at the 2007 show starring Prince and an concluding ten-year agreement that started in 2013.
In between 2007 and 2013, Tire manufacturer Bridgestone further sponsored the show for five years. Earlier the halftime show was handed out sponsorships as a one-off yearly agreement with advertisers such as Coca-Cola and Oscar Mayer prior to that.
Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, shared in a release, “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show. We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”
