The Scuderia Ferrari Formula One team is on the brink of a groundbreaking announcement. According to reports, they are set to unveil a landmark title sponsorship deal with global technology giant Hewlett-Packard (HP). This partnership marks Ferrari’s most significant title sponsorship since its association with Mission Winnow ended in 2021.
Scuderia Ferrari is set to announce HP as its new title sponsor.
The deal is said to be comparable to Red Bull Racing’s title sponsorship deal with Oracle(rumored to be around $100m per year), which is currently the most valuable of its kind in F1.#F1 pic.twitter.com/c7fOUNOdUQ— Desi Racing Co. (@DesiRacingco) April 23, 2024
HP is expected to integrate its state-of-the-art technology into Ferrari’s operations, following the pathway carved by Hewlett Packard Enterprise (HPE). HPE, a spin-off of HP, merged its Enterprise Service segment with Computer Sciences Corporation in 2017 to form DXC Technology, which currently sponsors Ferrari. This synergy between technology and F1 has historically yielded advancements in data analytics and performance optimization.
Ferrari’s Transformation in 2025
In a shocking turn of events, the team recently announced that Lewis Hamilton, the seven-time Formula 1 World Champion, will be joining their team from Mercedes in 2025. This move has sent shockwaves through the motorsport community, as it marks one of the most significant driver transfers in recent history. But why has Hamilton chosen now to make this eagerly-anticipated change, and what implications might follow?
Meanwhile, the team had been quietly working on improvements. Reports suggest that they are developing an “extreme” version of their SF-24 F1 car to bridge the gap to Red Bull’s RB20 and enhance competitiveness in the 2024 season. Additionally, the team made significant design changes to their car during the 2025 season, despite initially denying the need for such modifications. These changes indicate Ferrari’s determination to reclaim their triumphant status in Formula 1.
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