Caitlin Clark, the first pick in the WNBA draft, is on the verge of landing a lucrative eight-figure endorsement contract with Nike. The agreement not only confirms her status as a rising celebrity, but also includes the development of her signature sneaker.
According to a tweet by NBA insider Shams Charania (@ShamsCharania). Industry sources report the deal is worth eight figures and includes the creation of a signature shoe for Clark.
Charania’s tweet reads:
“Breaking: Indiana Fever’s Caitlin Clark – the No. 1 pick in the WNBA draft – is nearing a lucrative, eight-figure endorsement deal with Nike, per industry sources. Clark is set to receive her own signature Nike shoe. Story with @MikeVorkunov, @benpickman.”
Breaking: Indiana Fever's Caitlin Clark – the No. 1 pick in the WNBA draft – is nearing a lucrative, eight-figure endorsement deal with Nike, per industry sources. Clark is set to receive her own signature Nike shoe.
Story with @MikeVorkunov, @benpickman: https://t.co/pjBBTmHc78
— Shams Charania (@ShamsCharania) April 18, 2024
The news comes as a surprise to some, as Under Armour, led by basketball superstar Stephen Curry, was also reportedly vying for Caitlin Clark’s endorsement. Clark opted for the iconic Swoosh of Nike, a brand synonymous with basketball legends like Michael Jordan and LeBron James.
Caitlin Clark’s journey with Nike began
The inclusion of a signature shoe in the deal signifies Nike’s significant investment in Caitlin Clark and their belief in her star power. Having a signature shoe is a rare honor bestowed upon only the most elite athletes, and it further cements Clark’s position as a cornerstone of the WNBA’s future.
Caitlin Clark’s journey with Nike began during her college days when she signed a NIL (Name, Image, Likeness) deal with the brand in October 2022. Her previous contract expired after the women’s college basketball season, opening the door for negotiations. Nike wasted no time and swiftly offered her a new deal, recognizing her immense potential.
Several factors likely influenced Caitlin Clark’s decision. Nike boasts a longer and arguably more established track record in women’s basketball compared to Under Armour. Additionally, the inclusion of a signature shoe in the reported deal signifies a major commitment from Nike to Caitlin Clark’s brand and athletic potential.
