After the LA Clippers were purchased by Steve Ballmer in 2014, they have been looking to reshape and rebuild the franchise. where the team should play, what should be the franchise logo, what colors the Clippers should use, and they are even reconciling to change the name “Clippers” itself. The Clipper’s hierarchy crafted fan surveys by hiring outside consultants to find out what the fans wanted.
Despite their off-field antics, the LA Clippers fans are demanding improvement on the court. The Clippers haven’t made the Finals since 2019, but they cracked the conference finals in 2021 for the first time in franchise history and have been contenders when the team clicks but they have to bring more consistency to their game.
Are the LA Clippers looking to change their name?
Ballmer has assured the fans that he will be doing whatever is necessary to improve the performance of the team. According to their internal studies, the Clippers have doubled their overall fan base in the past seven years, team officials said. They want to double it again going forward. Fans were holding a stern attitude towards any indication of the name change team officials said, describing the fan response to any suggestion of a name change as “outright hostility.”
Steve Ballmer was moved by the passion and love the Clippers fans have towards the name of the franchise “The focus groups are advisory, not definitive,” Ballmer told ESPN. “But I still listen to them, and I have heard, partially to my surprise, that there is no interest in a name change. I had thought about [the name] years ago, before I got the team, but we heard similar reactions back then.”
But the franchise still needs reshaping and rebranding to increase their fan base. Clippers are looking to change their logo, their new logo will reportedly have a ship-like design in the middle.LA Clippers management is working hard to rebrand the franchise and increase the Clippers fan base but they have to put the same focus into improving the team on the court and have a greater sporting vision for the franchise.
