Chief Brand Officer (CBO) of WWE, Stephanie McMahon is reportedly going to meet with USA Network to address and find solutions to low ratings of WWE Raw.
WWE RAW HAS SEEN A STEEP FALL IN ITS VIEWERSHIP NUMBERS
WWE Raw, once the professional Wrestling promotion’s flagship weekly show, and the holder of the distinction, albeit doubtful, of being the longest running weekly show without a break in US television, is not doing too well right now. While ratings are no longer what they used to be in the early 2000s, the last few weeks has seen a shocking downfall in the ratings of the red brand, and USA Network, the television network airing the brand, is alarmed.
This week’s episode of WWE Raw had a 1.472 million viewers, which is a steep fall from last week’s already low viewership number of 1.570 million. In a better news for the company, the viewership of the crucial 18-49 demographic was intact. The show had no proper competition as most sporting events were off, except for a Stanley Cup match. The network must have been shocked to see the show losing viewership even without any real competition on the television screen.
A NETWORK HAS TURNED TO THE CBO OF THE COMPANY, STEPHANIE MCMAHON, FOR A SOLUTION
The alarmed network has reportedly seen Stephanie McMahon as a solver of the above-mentioned problem. According to Andrew Zarian of The Mat Men Podcast, McMahon is to meet a television network to address ratings issues and to procure a solution for it. While he does not mention a particular network, current statistics suggest it to be USA Network, where WWE’s Monday Night show airs, as their rating is steeply declining, while WWE SmackDown Live, the Friday night show handled by Fox, is in a better position.
Zarian has further said that while he did not have information on the rarity of such meetings, it made a lot of sense for the network to contact the Chief Brand Officer of the company.