Stephanie Mcmahon, the Chief Brand Officer of WWE has explained the way WWE dealt with the COVID-19 pandemic situation, keeping the safety of the fans in mind.
Stephanie McMahon reveals about providing an “escape”
Stephanie McMahon opened up on stressful meetings taking place to ensure that the fans were entertained with best quality WWE programming also amid COVID-19 pandemic.
The global pandemic could not stop WWE from holding the shows. But they worked hard a lot in getting familiar with the new normal.
The shows moved to the WWE training facility, Performance Center where the WrestleMania 36 was held. The show was split into two nights keeping the safety of the WWE talents and employees in mind.
Stephanie McMahon spoke about that they needed to take an essential decision of whether to continue with their shows or not. After the mental turmoil, WWE came to a conclusion of carrying on with their shows, even during the COVID crisis.
She said, “We had to quickly pivot to decide — A) does the show still go on? and B) if so, where and how? We decided that yes we have responsibility to our audience, and to our partners, to continue to produce our programming.”
As mentioned earlier, WWE’s flagship pay-per-view, WrestleMania 36 went on for two nights at Performance Center. She praised how the show was held and said, “it was definitely a unique experience.”
She continued, “We wanted to provide an opportunity for our viewers to escape. We still do. It’s our mission to put smiles on peoples faces.”
“WrestleMania took place at our Performance Center over two nights in front of absolutely no people, and it was definitely a unique experience.”
WWE introduced the concept of WWE Thunderdome with 1,000 LED boards including pyrotechnics, drone cameras and new lighting. It has given the WWE universe the virtual experience sitting at their homes.
Stephanie McMahon spoke about learning new things such as playing with audio, different types of graphics packages
to enhance the experience of the fans.
WWE is trying their best to create the best experience for the fans. She said, “We really do want to create the best possible experience for our fans. One that’s worthy of their passion so we’re examining all kinds of things and you could see both.”
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