Tuesday, May 28, 2024
HomeNBA"Janky-a** AI": 'SpiderVerse' Maker Expresses Distaste Towards New NBA AI System

“Janky-a** AI”: ‘SpiderVerse’ Maker Expresses Distaste Towards New NBA AI System

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During the NBA All-Star Tech Summit in Indianapolis, NBA Commissioner Adam Silver and San Antonio Spurs No. 1 pick Victor Wembanyama revealed the brand new, NB-AI. It is a voice assistant that is trained by the NBA. NB-AI has made an effort to personalize the live game viewing experience like never before by utilizing AI technology. 

Commissioner Adam Silver kicked off the event by displaying some examples of how it will work and brought out San Antonio rookie Victor Wembanyama to assist him. The brand new platform offers innovative idea to transform live NBA games into entirely new experiences.

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Silver and Wembanyama showcased various features that included the ability for fans to watch games in the form of dramatic movies, offering a fresh perspective on basketball entertainment. There was a mention of Spiderman and last year Spiderman franchise saw the release of Spider-man: Across the Spiderverse.

As the new NBA AI system attempts to transform fan engagement with NBA games, Chris Miller, producer of the movie is not a big fan of the idea.

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Chris Miller reacts to new NBA AI

Taking to Twitter/X Spider-Man: Across the Spider-Verse producer Christopher Miller reacted to the new NBA AI system and wrote:

“I’m a big NBA fan, and I love that people are excited about Spider-Verse, but this janky-ass AI looks nothing like the hand-crafted innovative artistry of the films”

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The NBA has been using AI.  It helps the league generate highlights in real-time, provides referees assistance when deciding if goaltending occurred, translates play-by-play into multiple languages and even powers the league’s app.

It is not known when the new NBA AI system will be implemented for the fans to watch the games in the animated style of Across the Spiderverse. 

This isn’t the NBA app’s first tryout with AI. In 2022, the league relaunched its app, built in partnership with Microsoft as its official cloud and AI partner, which gives it new advanced personalization features, and enhanced live game-viewing options, all powered by Azure AI.

It has beenn oted that NB-AI announcement came a day after OpenAI revealed its new text-to-video AI platform, Sora that offers a further glimpse into a media future.

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Bishal Roy
Bishal Roy
Bishal has been working with several renowned publications and has generated sports content for 3+ years. He expresses insightful opinions and analysis having the expertise in writing sports news articles. He has been mainly covering US sports such as NFL, NBA, MLB and more for the website. He also writes for SportsIndiaShow and MMA India. When not writing, he will binge-watch web series.
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