The NFL has penned not one, not two but three deals with major gambling companies, namely Caesars, DraftKings and FanDuel which are now the league’s official sports betting partners.
The official announcement of the triple deals was made on Thursday. According to reports, each of the three contracts has a three-year initial term with two one-year options for the NFL. In total, the league is estimated to land $1 Billion from the deals, a month after it renewed a $100 billion broadcast deal.
“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals,” Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships was quoted in an official statement.
“Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love,” Anderson further asserted.
Caesars and DraftKings are now the NFL’s casino sponsor and fantasy sports partner while FanDuel to receive footage rights
As part of the deal, Caesars, DraftKings, and FanDuel will now be granted access to the league trademark as well as official league data and will be able to integrate their own waging content into the league’s media properties including their official website and also the league’s official app.
Caesars will carry on to be the NFL’s “official casino” sponsor, and the new deal will now allow them to increase engagement in its legal online sports betting environment and is expected to be majorly active during the 2022 Super Bowl and the 2022 NFL draft, both of which will be hosted in Las Vegas.
“Together, we will create new ways for football fans to share in the action of their favorite sport,” said Tom Reeg, the CEO of Caesars, “football season will be more exciting than ever now that fans can enjoy an enhanced experience at our casinos, in our sportsbooks, and online.”
DraftKings continues to be the league’s official daily fantasy sports partner and retains its “prominent presence” in the NFL RedZone channel, along with access to media properties and daily fantasy content.
“The way fans consume sports years from now will look drastically different, and it will be due in part to forward-thinking collaborations like our expanded relationship with the NFL,” DraftKings co-founder, CEO, and chairman Jason Robins stated.
FanDuel has earned pregame integration on NFL Network’s seven regular-season games as well as rights to access footages for use, which will consist of in-game and post-game highlights.
“On Super Bowl Sunday we got a glimpse at how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience,” FanDuel CEO Matt King added.