India-based leading education technology firm BYJU’S has been named the official sponsor of the upcoming 2022 FIFA World Cup that will take place in Qatar. This marks the first Indian firm to be associated with the high-profile World Cup. It has been noted that the firm will now have access to FIFA World Cup’s mark, emblem, and assets to create unique promotions and run them across devoted football fans across the world. It will also create enticing educational content for the young fans as part of a multifaceted activation plan.
BYJU’S becomes the official sponsor of 2022 FIFA World Cup
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA’s Chief Commercial Officer.
“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament,” he added.
It has been noted that BYJU’S has 150 million learners spread across the planet and it caters to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses – with diverse offerings from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr.
“We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership,” stated Byju Raveendran, BYJU’S founder and CEO.
The company said it has also empowered 3.4 million students from underserved communities with digital learning in India and aims to reach 10 million students in its home country by 2025. The FIFA World Cup Qatar 2022 will take place from November 21 to December 18, 2022
