American socialite Kourtney Kardashian Barker exposed her new Lemme all-natural supplemental gummies. She discussed the reason behind her extra extension to the world of wellness, in an exclusive interview with WSJ before the launch.
Notwithstanding the summer heat of the West Coast, the media personality and businesswoman Kourtney Kardashian Barker is in her office visibly sipping from a piping-hot cup of matcha green tea in Calabasas, California. The reality star is getting into the game of gummies.
The mother of three says, tucking her shoulder-length black hair behind her ears, “Do you want to know a fun fact about me? I can sleep at any time. I can have a cup of coffee and take a nap.” She says, “Kim has the same one.”
On Monday, while speaking in an interview with WSJ Magazine the, 43-year-old declared the launch of Lemme which is her new line of all-natural edible (non-CBD) supplements and detailed the long five-year process it took to bring the brand to fruition.
She explained, “My process [with a new product] is take it to my natural doctor, and he would muscle test me with it. I would hold the product in my hand, and he would see how it reacts to my body.”
“Some things test well but most of the time things didn’t test well on me. I found it so interesting when he would say, ‘Oh, it’s because they’re using corn or corn syrup or it’s genetically modified,'” added Kourtney Kardashian.
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Kourtney muscle tested each formula on herself and named them cleverly, such as Lemme Chill, Lemme Focus, or Lemme Matcha. To make these supplements, she avoided corn syrup, artificial flavors, colors, and sweeteners, while using non-GMO, vegan, gluten-free, and gelatin-free ingredients.
“Matcha is probably my favorite gummy. It has B12, [so] it’s not like jittery caffeine energy. Matcha naturally has caffeine, so it’s not caffeine-free, but it’s like the tiniest bit of caffeine,” she said, noting: “The B12 and the coenzyme Q10 give you that sustained energy. I feel really passionate about the ingredients and the combinations.”
As part of her discussion, the founder of POOSH shared how she came up with the name of the new brand, which she plans to expand beyond gummies in the future.
“I couldn’t think of the right word for each scenario [in which to take a supplement], but we’d say all the time, ‘Lemme focus on this.’ Once we realized we use it so much in our vocabulary, none of us could get it out of our heads,” she said. “You know, Lemme-everything-that-I’m-doing.”
Kourtney explained: “Poosh was the first name that we thought of and it just stuck. I feel like naming a business is like naming a kid. There was one [name] that always felt so right for each of my kids, and I felt the same way with Poosh and Lemme.”
Later this month, Kourtney Kardashian’s Lemme supplemental gummies will be available for purchase.