A random anecdote from the Kentucky men’s basketball team during March Madness has sent a cereal brand’s stock skyrocketing.
3rd-seeded Kentucky punched their ticket to the Sweet 16 on Sunday by beating 6th-seeded Illinois 84-75 in their NCAA Tournament second-round matchup at Fiserv Forum in Milwaukee, Wis. After they took a 6-5 lead in the opening minutes, the Wildcats never trailed in the contest.
At the team’s news conference following the game, Kentucky head coach Mark Pope said one of his players was fueled by an English cereal called Weetabix. Before Sunday’s game, Pope pushed English-born Kentucky center Amari Williams to share how Kentucky workers located boxes of the English cereal for Williams.
The whole-grain cereal’s sales soared on Amazon after Kentucky’s story went viral on social media. Weetabix became the best-selling cereal on the site in just one day.
Like the “Secret Stuff” from the movie “Space Jam,” Weetabix seemed to fuel Williams in the contest. He recorded 10 rebounds and 3 blocks while serving as Kentucky’s defensive anchor.
There’s a reason Wheaties became known for putting top-performing athletes on the cover of their cereal boxes. While fans can’t throw a football or swing a bat as well as their favorite players, they can at least eat the same breakfast as them. Big Blue Nation wanted to get a taste of what Williams was having.
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