Stewart Haas Racing has faced a rough last two years. First, they had to say goodbye to both of their drivers Kevin Harvick and Aric Almirola. Amidst finding a suitable substitute for both of the great drivers, another blow came up with Tony Stewart’s team as they lost their major sponsors as well. After leaving Busch Light they had to find someone who could help the team financially. Amid all the uncertainty another question has been raised for the team’s future which may soon become the talk of the time.
Stewart Haas Racing’s NASCAR future and raised questions
Stewart-Haas Racing’s future has become one of the most watched topics in NASCAR, with questions about whether it could sell charters and downsize as soon as next year, per sources.https://t.co/4h6MgyjK3l
— Adam Stern (@A_S12) April 2, 2024
Why is SHR in the spotlight? NASCAR teams rely heavily on sponsorships for 60-80% of their annual revenue, making departures impactful. As the major sponsorship for Anheuser-Busch, Smithfield Foods, and Hunt Brothers Pizza departing, resulting in a substantial reduction in annual revenue.
Recently, Sports Bussiness Journal Journalist Adam Stern shared o X that,” “Stewart-Haas Racing’s future has become one of the most watched topics in NASCAR, with questions about whether it could sell charters and downsize as soon as next year, per sources.”
Charter Sales Chatter on SHR for 2025
Industry insiders speculate that SHR is likely to sell one or more charters before 2025. While it remains unconfirmed whether SHR has initiated charter sales discussions, the possibility has become a hot topic in the garage.
Last season, after winning the Xfinity Series championship, Tony Stewart was asked about charter sales. His response: “Why are we talking about this on Saturday night when this guy just won a championship?”.