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HomeNBAGood Samaritans: NBA star Giannis Antetokounmpo & WNBA Star Kelsey Plum Team...

Good Samaritans: NBA star Giannis Antetokounmpo & WNBA Star Kelsey Plum Team Up To Deploy $3 Million to Small Community

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LegalZoom.com, Inc. has announced the expansion of its annual Fast Break for Small Business grant program in partnership with the NBA, WNBA, and G-League. The program aims to provide financial grants and services to small business owners and emerging entrepreneurs, supporting them with the necessary capital, tools, and expertise to start, run, and grow their businesses.

This season’s Fast Break for Small Business program is the largest to date, with LegalZoom dedicating $3 million in grants and services. The breakdown includes $1,500,000 in financial grants for 150 existing small business owners and $1,500,000 in products and services for 3,000 emerging entrepreneurs looking to start their businesses.

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NBA star Giannis Antetokounmpo provides support to the small business community with his partnership with LegalZoom

NBA Champion and two-time MVP, Giannis Antetokounmpo, has partnered with LegalZoom to support the program. Antetokounmpo, who recently announced his own small business, Improbable Media, aims to give back to the small business community as he encouraged others by saying “Early in my own journey, I didn’t have the financial background or support that’s so important when you’re building a business. I want to give others who are just getting started access to the kinds of business opportunities and expertise they need to be successful.”

NBA star Giannis Antetokounmpo has partnered with LegalZoom

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As part of the awareness campaign, Giannis Antetokounmpo and two-time WNBA Champion Kelsey Plum will appear in a new LegalZoom TV campaign scheduled to air during the NBA and WNBA seasons starting in March. The campaign aims to highlight how easy it is to start a business using LegalZoom.

WNA star Kelsey Plum to spread LegalZoom awareness

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The Fast Break for Small Business program is designed to ease the challenges faced by small businesses, offering financial and educational support to drive economic and job growth in local communities. The CEO of LegalZoom, Dan Wernikoff, emphasizes the importance of supporting small businesses, particularly in light of the unprecedented challenges they have faced in recent years.

The program has been impactful since its launch in 2021, having granted $1,500,000 to 150 small business owners and provided nearly 4,000 small business owners with access to free LegalZoom services. The grants and services will be awarded throughout the NBA and WNBA seasons, with LegalZoom collaborating with Accion Opportunity Fund, a leading non-profit small business lender, for the distribution of grants.

LegalZoom, as the leading online platform for business formation in the United States, is committed to unleashing entrepreneurship by providing comprehensive legal, tax, and compliance products and expertise for small business owners. The platform supports millions of entrepreneurs and their families throughout their entrepreneurial journey, aiming to make legal and financial expertise affordable and accessible to all.

The collaboration with the NBA, WNBA, and G-League reflects a shared commitment to celebrating and supporting entrepreneurs. Tara Mulcahy, NBA Head of Global Marketing Partnerships, expresses their pride in partnering with LegalZoom and their dedication to making a positive impact on the small business community through the Fast Break for Small Business program.

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Saswata Saha
Saswata Saha
I'm a sports enthusiast with a strong interest in pursuing a career in sports. I watch most of the sports and try to analyse it for a better understanding.
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