Golden State Warriors superstar Steph Curry is looking to capitalize on his viral phrase “Nuit Nuit,” which he popularized during the 2024 Paris Olympics. Curry has filed trademark applications for the phrase in both Europe and the United States, according to a tweet by ClutchPoints (@ClutchPoints) citing Josh Gerben.
The “Nuit Nuit” phrase quickly gained popularity after Curry used it to taunt French players during the Olympics. The phrase, which translates to “night night” in English, became a viral sensation and a symbol of Curry’s dominance on the international stage.
The tweet by ClutchPoints reads,
“@ClutchPoints: Steph Curry has filed trademark applications for his viral ‘NUIT NUIT’ (‘night night’ in French) phrase from the 2024 Paris Olympics, per @JoshGerben. The Warriors star filed to trademark his phrase in Europe on August 14 and the USA on August 19.”
Steph Curry has filed trademark applications for his viral "NUIT NUIT" ("night night" in French) phrase from the 2024 Paris Olympics, per @JoshGerben.
The Warriors star filed to trademark his phrase in Europe on August 14 and the USA on August 19, per @darrenrovell. pic.twitter.com/eIVxmClhXX
— ClutchPoints (@ClutchPoints) August 21, 2024
This move underscores Curry’s savvy both on and off the court, as he looks to capitalize on the popularity of his celebratory phrase.
The Origin of “NUIT NUIT”
The “NUIT NUIT” phrase, which translates to “night night” in French, became a sensation during the 2024 Paris Olympics. Steph Curry used the phrase as part of his signature celebration after hitting crucial shots, particularly in Team USA’s gold-medal game against France.The celebration quickly caught on, with fans and fellow athletes adopting the phrase.
Steph Curry ’s performance in the Olympics was nothing short of spectacular. He led Team USA to victory with his sharpshooting and leadership, solidifying his status as one of the greatest basketball players of all time. The “NUIT NUIT” celebration became a symbol of his dominance and flair on the international stage.
Trademark Applications
Trademark attorney Josh Gerben, who has been closely following the case, noted that the filings are a strategic move to prevent unauthorized use of the phrase. “By securing the trademark, Steph Curry ensures that any commercial use of ‘NUIT NUIT’ will require his permission, allowing him to control the brand and its associated products,” Gerben explained.
Fan Reactions
The announcement of Curry’s trademark applications has generated excitement among fans. Many are eager to see official “NUIT NUIT” merchandise hit the market. Social media has been abuzz with fans expressing their support and anticipation for the new products.
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