When NBA legend Michael Jordan and NASCAR veteran Denny Hamlin teamed up to create 23XI Racing, fans knew they were in for something special. The team’s new facility, Airspeed, lives up to the hype. Let’s dive into the details of this cutting-edge NASCAR headquarters.
“Welcome to Airspeed!” 🐐🏠
Check out MJ’s visit to the newly opened Airspeed and see his reaction. 👀#ForwardTogether pic.twitter.com/0n8eDEYmU4
— 23XI Racing (@23XIRacing) June 4, 2024
The 114,000-square-foot building, located in Charlotte, North Carolina, is more than just a race shop. Co-owner Denny Hamlin likens it to a college campus—a recruiting facility to attract the best talent. But why the name Airspeed? Hamlin explains: “23 is him [Jordan], XI (11) is me; Airspeed is air [for] him, speed [for] me.” It’s a fitting identity for a place that’s all about building fast cars
While the public hasn’t toured Airspeed yet, Michael Jordan’s visit undoubtedly left an impression. His legacy extends beyond basketball, and now, he’s making waves in the racing world. As the doors open, fans eagerly await more glimpses of the GOAT’s reaction to this state-of-the-art facility.
What is inside Michael Jordan and Denny Hamlin’s Airspeed?
Airspeed is the first shop designed for the Next Gen era of NASCAR. It focuses on car assembly using existing parts and pieces from NASCAR-approved vendors. The goal? To create the best working environment for the team. Mental health and collaboration take center stage, ensuring fresh ideas and top-notch performance.
The lobby will feature big interactive screens, providing visitors with an immersive experience. The gift shop will offer exclusive 23XI Racing merchandise.
The windows on the top floor are angled at 23 degrees, a nod to the team’s name. A display showcases Air Jordan brand shoes, forming the shape of the iconic No. 23 Hamlin emphasizes that Airspeed is a recruiting tool. Just as prospective college students visit campuses, potential team members can explore this cutting-edge facility. It’s a game-changer for 23XI Racing.
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