Many feel like LeBron James was trying too hard in his latest ad for Nike.
On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for them. The sneaker is dubbed the “LeBron XXIII” in a nod to both James’ jersey number and his impending 23rd season in the NBA.
But it was the hype video that Nike released for James’ new sneaker that had everybody talking. The video featured James donning a crown while a dramatic voiceover played.
“They called him The Chosen One,” the voice said. “He carried the weight of every expectation on his shoulders. But he never broke. We were all witnesses. Every rival was defeated. Every idol was destroyed. He took the crown and kept him. Behold the greatness. He is The Forever King.”