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HomeFormula 1BREAKING: "Scuderia Ferrari" Set to Rebrand as "Scuderia Ferrari HP" from Miami...

BREAKING: “Scuderia Ferrari” Set to Rebrand as “Scuderia Ferrari HP” from Miami Grand Prix Onwards

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Scuderia Ferrari has announced a groundbreaking sponsorship agreement with HP, heralding a significant rebranding for the historic team. Commencing from the Miami Grand Prix scheduled for May 3-5, the team will compete under the new name.

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The HP logo will make its inaugural appearance on the Maranello F1 cars during the Miami Grand Prix, symbolizing the inception of this monumental partnership. Additionally, both the Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series will adopt the new moniker.

This multi-year title partnership aims to propel sustainable innovation and purposeful technology throughout the Scuderia Ferrari Formula 1 team, Scuderia Ferrari Esports team, and Scuderia Ferrari Driver Academy, signifying a new era of collaboration and advancement.

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Ferrari’s Special Livery: Azzurro La Plata and Azzurro Dino

Ferrari

Ferrari’s blue livery for the upcoming Miami Grand Prix. This unique design is set to commemorate the 70th anniversary of Ferrari’s presence in North America and promises to be a visual treat for fans.

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This lighter shade of blue serves as the national racing color of Argentina. It echoes the color worn by legendary driver Alberto Ascari during his most successful seasons in Formula 1. Ascari, who became Ferrari’s first world champion, donned a blue jersey accompanied by a matching helmet – his lucky charms. The same color was also seen on Ferrari drivers’ racing suits in the 1960s, including those of John Surtees, Lorenzo Bandini, Ludovico Scarfiotti, and Chris Amon. Even Niki Lauda sported this shade during his inaugural year with Ferrari, and the Maranello workforce wore shirts in this hue.

READ MORE: Ferrari’s 70th Anniversary in the US Honored with Historic Shades of Blue

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Moin
Moin
I'm Moin Akhunji, a passionate sports writer renowned for my unique storytelling approach. My expertise spans across various sports, notably NASCAR, F1, and IndyCar. I hold a profound admiration for athletes like Chase Elliott and Dale Earnhardt Jr. When I'm not crafting articles, you'll likely find me trekking in the hills, indulging in my favorite hobby.
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