Scuderia Ferrari has announced a groundbreaking sponsorship agreement with HP, heralding a significant rebranding for the historic team. Commencing from the Miami Grand Prix scheduled for May 3-5, the team will compete under the new name.
🚨 | BREAKING: 'Scuderia Ferrari' to be renamed to 'Scuderia Ferrari HP' from Miami Grand Prix onwards!
Ferrari and HP have announced their new title partnership, signing a multi-year agreement.#Formula1 #HP #Ferrari pic.twitter.com/vTpP0HdOWQ
— Desi Racing Co. (@DesiRacingco) April 24, 2024
The HP logo will make its inaugural appearance on the Maranello F1 cars during the Miami Grand Prix, symbolizing the inception of this monumental partnership. Additionally, both the Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series will adopt the new moniker.
This multi-year title partnership aims to propel sustainable innovation and purposeful technology throughout the Scuderia Ferrari Formula 1 team, Scuderia Ferrari Esports team, and Scuderia Ferrari Driver Academy, signifying a new era of collaboration and advancement.
Ferrari’s Special Livery: Azzurro La Plata and Azzurro Dino
Ferrari’s blue livery for the upcoming Miami Grand Prix. This unique design is set to commemorate the 70th anniversary of Ferrari’s presence in North America and promises to be a visual treat for fans.
This lighter shade of blue serves as the national racing color of Argentina. It echoes the color worn by legendary driver Alberto Ascari during his most successful seasons in Formula 1. Ascari, who became Ferrari’s first world champion, donned a blue jersey accompanied by a matching helmet – his lucky charms. The same color was also seen on Ferrari drivers’ racing suits in the 1960s, including those of John Surtees, Lorenzo Bandini, Ludovico Scarfiotti, and Chris Amon. Even Niki Lauda sported this shade during his inaugural year with Ferrari, and the Maranello workforce wore shirts in this hue.
READ MORE: Ferrari’s 70th Anniversary in the US Honored with Historic Shades of Blue
