The 2024 WNBA season has witnessed an unprecedented surge in merchandise sales, with overall sales through Fanatics skyrocketing by a staggering 500% compared to the previous year. At the forefront of this merch frenzy are two rising stars: Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky. As Bleacher Report tweeted, their jerseys are the top sellers as overall WNBA merchandise sales have surged by a staggering 500% this year.
The Tweet Reads,
“Caitlin Clark and Angel Reese have the two highest-selling jerseys as overall merch sales are up 500% this year”
Caitlin Clark and Angel Reese have the two highest-selling jerseys as overall merch sales are up 500% this year 📈
(via @SBJ) pic.twitter.com/UST82sIV5z
— Bleacher Report (@BleacherReport) July 24, 2024
The two rookie sensations have taken the WNBA by storm, captivating fans with their exceptional talent and electrifying on-court rivalry. Their impact extends far beyond the basketball court, as evident in the unprecedented sales figures.
The Phenomenon of Caitlin Clark and Angel Reese
From the moment they stepped onto the WNBA court, Caitlin Clark and Angel Reese captured fans’ hearts and wallets alike. Their impact was immediate, with jerseys flying off the shelves within days of the 2024 WNBA draft. Nike, the official apparel provider, struggled to keep up with the extraordinary demand for Clark’s jerseys, which sold out rapidly
Sales Rankings and Team Impact
Xavier Hunter of Sports Business Journal reports that Caitlin Clark and Angel Reese currently hold the top two spots for jersey sales in the first half of the 2024 season. The Indiana Fever and Chicago Sky, their respective teams, also lead the league in overall merchandise sales. Notably, player-specific apparel has seen a remarkable 1,000% increase, reflecting the immense popularity of these young stars.
