As part of a new seven-year media rights deal, Prime Video secured the rights to broadcast five Cup Series races annually, starting in 2025. Amazon Prime Video is set to kick off its coverage of NASCAR Cup Series races with the 66th running of the Coca-Cola 600 on May 25, 2025, during Memorial Day weekend.
Amazon Prime announces the Coke 600 will be the first race of its five Cup events. With where the Daytona 500 is scheduled, that indicates a week off between Daytona and Charlotte. That week off (and possibly only week off for Cup) is expected to be Easter.
— Bob Pockrass (@bobpockrass) May 14, 2024
This iconic endurance test takes place at the Charlotte Motor Speedway and is considered one of the sport’s crown-jewel racesThe Coca-Cola 600 is a primetime event that caps off the Sunday before Memorial Day—a day considered crucial on the racing calendar. Now, it will also mark the beginning of Prime Video’s coverage of NASCAR Cup Series races
Dale Earnhardt Jr. Joins Amazon Prime Video’s NASCAR Broadcast Team
In a significant development for racing fans, Dale Earnhardt Jr., a revered figure in NASCAR, is set to join the Prime Video broadcast booth. As part of the streaming network’s exclusive coverage of the NASCAR Cup Series starting in 2025, Earnhardt Jr. will lend his expertise and insights to enhance the viewing experience for fans worldwide.
Dale Earnhardt Jr., a member of the esteemed NASCAR Hall of Fame, boasts an impressive racing legacy. With two Daytona 500 victories to his name, he has left an indelible mark on the sport. His passion for racing, combined with his deep understanding of the intricacies of NASCAR, makes him an ideal addition to the Amazon Prime Video team.
“We’re thrilled to partner with [Amazon]Prime Video as they usher in a new era of sports content,” Marcus Smith, president and CEO of Speedway Motorsports, the parent company of Charlotte Motor Speedway, said in a press release. “Having Dale Jr. in the booth to provide his veteran perspective will open the doors to a new streaming audience while providing race fans with tremendous insight and viewpoints that only he could.”
The spotlight will shine on Prime Video during the 66th running of the Coca-Cola 600 at the Charlotte Motor Speedway. This primetime event, held on the Sunday before Memorial Day, is a cornerstone of the racing calendar. Now, with Dale Jr. joining the broadcast team, viewers can look forward to fresh perspectives and expert analysis during this iconic race.
READ MORE: This Driver Lost Power Steering and Almost Pulled a Top 20 Result
